Information We Collect

When you reach out to us for corporate floral arrangements or gifting services, we gather details you choose to share. This may include your name, company name, email address, phone number, delivery addresses, and any specific preferences for your floral needs. Payment details are also collected when placing orders, though processing is handled securely by our payment partners.

For our corporate clients, we may obtain additional business information such as company registration details, preferred delivery timing, and budget considerations, to better tailor our service to your needs.

Our site automatically gathers certain technical data when you visit, including your IP address, browser type, device information, and navigation paths through our site. We analyze this data to enhance site performance and understand how visitors engage with our offerings.

How We Use Your Information

We primarily use your personal data to fulfill orders and deliver excellent service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure your satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timing
• Providing customer support and responding to inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our offerings (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-identifiable data to understand market trends and optimize our operations. For example, we might analyze which types of arrangements are most popular during different seasons to better prepare inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these messages at any time by clicking the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. Your information stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal requirements.

We collaborate with trusted service providers who assist in delivering our services, including payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations that apply to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems employ encryption for sensitive data transmission, secure servers for storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it to perform their duties. Our team receives ongoing privacy training and guidance on data handling.

Payment details are processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems; this information is handled by certified payment processors specializing in secure financial transactions.

While we maintain strong security practices, no system is entirely risk-free. We continuously monitor and update our security measures to address evolving threats and uphold high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what we hold about you, ask us to correct inaccuracies, or request deletion of your data where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as needed for business purposes and legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When information is no longer required, we securely delete or anonymize it. Some data may be kept longer if required by United Kingdom business laws or for legitimate interests such as fraud prevention.

Cookies and Website Technology

Our site uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain site features.

Essential cookies are necessary for the site to function properly – they enable basic features like navigation and access to secure areas. These cookies don’t collect personally identifiable information and are automatically enabled when you use our site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and enhance user experience. This data is aggregated and does not identify individuals.

You can manage cookie settings through your browser. Disabling some cookies may affect certain site features and your overall experience.

Business Transfers and Changes

If SoftHarborMatrix undergoes major changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of such changes and ensure your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we discontinue operations, we would ensure that your personal information is either securely transferred to a successor entity (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When significant changes occur, we will inform you via email or by posting a notice on our site before they take effect.

Minor updates for clarity or administrative adjustments may be made without prior notice. We encourage you to review this policy from time to time to stay informed about how we safeguard your privacy.

Children's Privacy

Our services are designed for business audiences and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected data from someone under 18, we will promptly remove it from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our main operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some service providers may process data across borders. When this happens, we ensure appropriate safeguards to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.